Why Not

Price range: 259 kr. through 650 kr.

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Paper type: Hahnemühle Matte Art Paper

Papir thickness: 210 g/m2

The artwork was reviewed and printed in the Kræss Print Studio in collaboration with the artist. We ensure that print quality, colors, and paper are of the highest quality and that the artist is paid for every copy sold. This way, we secure creativity and quality for both the artist and the customer.

Stock status

Webshop: The poster is in stock. Shipping takes 1-3 business days (depending on your location).
Store: The poster is in stock in our store in Copenhagen. Come by or choose Click & Collect.

Return and gift policy

30-day return policy: You can return the item online for a refund. If you chose to have the poster framed, you can also return the frame.
If it is a gift: In the cart, you can optionally add an exchange label and gift wrapping. If you chose to have the poster framed, the recipient can also exchange the frame.
Extended exchange period for Christmas: All gifts can be exchanged up to and including 1 February 2027.

Photography part of the serie “SERENDIPITY”

“Why Not?” was taken in the surroundings of the known as wealthy area of New Forest National Park, in England.

Artist at Kræss

AJ Alvarez


AJ Alvarez – serial photographer

My name is Alberto J. Álvarez, and I am a photographer based in Copenhagen, Denmark, but born and raised in Spain, in the picturesque city of Segovia.

I developed a keen interest in photography since my late childhood and teenage years, when I took my first photographic images with a very basic analog camera, and a little later with one of the first digital photographic cameras that appeared on the market in the 2000s.

The story of a curious eye

Curiosity made me travel, to be open to learning, and to be humble to learn again.

Curiosity also made me observe.

But photography has been what really taught me to truly observe, to see the details, and to look beneath the surface.

“Photography for me is about sharing and inviting.”

Photography for me is about sharing and inviting.

Sharing feelings, sharing places and in general sharing a frozen moment.

Inviting others to reflect, to transport themselves to unknown places and sometimes to join me in a conversation that was never spoken out loud.

My work is mainly focused on creating photographic series that can have a feeling, a concept or a pattern that in many cases comes precisely from an unexpected observation in the open air.

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